The Evolution of a Brand
At the beginning of each fiscal year, Cisco gathers its global sales force for a immersion event in corporate vision, sales strategy/priorities and go-to-market enablement known as GSX. Each year, the Global Sales Leader selects a unifying theme connecting the messaging, the environmental design, and activations across the experience. For 2016, the theme was “All In.” a message of power and confidence, while also suggesting the challenge to strive and
to reach.
Concept: Energetic and Multicolored
Using splashes of colors that defined and gave identity to the core Sales regions: Americas, Europe, and Asia. the diversity of a multi-generational and global GSX audience is express visually to reflect collaboration and the
power of All.
Preliminary Concepts
As part of the exploration phase, I tried other ways to utilize color and textures in a more organic way by using paint brush strokes, fiber optic and even simple shapes that are connected to cisco branding...Some of the below explorations gave new dimension and help us reach a better end result.
